Benefiting You | Why it Works | Process
Why Conversion Architecture works
Most websites are currently written by the company that owns them. After all they know their subject and they know the kind of people who buy their product or purchase their services.
Great! No. Why?
The reason so many websites fail to convert visitors, have such low conversion rates and as result fail to succeed at conversion goals, is exactly the reason they believe why they should write their own sites.
The reasons websites fail
They are experts in what they are selling. But the buyer is not an expert so will be put off by jargon, abbreviations and terminology the seller thinks they will obviously know. Everyone does it in life but on a website it's bad practice.
They know their customers. No, they know the customers who made it through a war of attrition with their selling process. What about all those potential customers who clicked away because they couldn't find what they wanted or it was just too difficult? All they know is there current buyers, what about future potential buyers?
They have their own personality. We have our own unique tastes but unfortunately we believe that most other people are like us and like it too. The problem is that most other people don't like what we do. They have their own personality traits and as such have very different tastes. Your website should be for the buyer not the seller.
They know they are trustworthy. The buyer doesn't. If someone came up to you in the street and asked for you email and phone number would you give it to them? No? We wouldn't either. So why do website owners think people will, when they've just got to their website. Or even worse buy from them when they don't even know them. Trust has to be earned on the web too, just like it does in all walks of life.
They know the website looks and feels right. And? You can have the best looking house in the world but without its furniture, would you really want to live there? The copy, text or words on your site are the most important part of it - they are your furniture. Remember, you have no salesperson to talk your customer, your text must do it on its own. Neglect your text and your customers will neglect you.
How to put it right
Conversion rates are critical to the success of your website. Conversion Architecture works because it is a process that has been refined by website marketing experts. By using it you are using their years of research and expertise to improve and strengthen your website. Use conversion rate consultants to release your companies full potential onto the web and achieve your business goals.
Contact us to see how you can reach your full conversion rate potential today!
Benefiting You | Why it Works | Process
