Benefitng You | Why it Works | Process
Conversion Architecture
Benefiting you
Conversion Architecture (CA) works. It's fact. But we wouldn't be very good conversion rate consultants if we left it there. We'll explain why it works on another page but we are happy to prove it to you with case studies and facts. But what are the real benefits to you of implementing CA to achieve your conversion goal?
Well, it should mean a lot less hassle for you, with an improved website that earns its keep and much more. Whatever level of our service you choose, we will work on your website text to improve its conversion rate and ultimately its conversion goal.
How CA works and is more cost effective than SEO
If we take your current website conversion goal rate, of 2% of every visitor you get (which is the researched current rate of most pre conversion websites). We then use CA and increase the conversion rate and goal by applying proven techniques. Then your website will achieve a higher conversion goal rate of say a modest 4% - but that's still only 4 in every 100 customers who come to your store. Let's see what that means in the real world;
Current Site: 3000 visitors monthly @ 2% = 60 people taking action.
New Site (using CA): 3000 visitors monthly @ 4% = 120 people taken action.
If we now assign a value to each person taking action of £20, that gives us an increase of revenue from the website of £1200 monthly or nearly a £15000 annual increase. We'll leave the rest of the maths up to you but you can see how just a small increase of conversion rate can vastly improve your website's earning potential.
To get the increase without applying CA and not improving your conversion rate would need your visitor amount to increase by 100%. In our example you would need to get an additional 3000 new people to your website each month, to achieve the same result by traffic alone.
Websites in the United States, using CA have seen their conversion goal rate increase from less than 1% to almost 50% in less than a year.
It's not just the bottom line
Using CA isn't just about the bottom line, it's about earning your clients' trust too. It's showing them that you listen to what they say. A good conversion rate consultant should not only improve your profits but they should build brand loyalty- a double win for you as your conversion rate increases.
We will also be constantly monitoring your site for customer behaviour and using analytics we will be suggesting subtle changes to your site text. As all sellers know, buyers habits change so what works right now, will require refining in 6 months time.
So contact us to let us help you, whatever your situation - alternatively read through our why it works or process pages to find out more about website conversion.
Benefitng You | Why it Works | Process
